Workshops
Content Marketing Workshop (For Fortune 1000 Brands)
The only content marketing workshop in Singapore conducted by an ex-Forbes contributor
Hubspot defines “social selling” as is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.
Personal branding is important when looking for a job, starting a business, or changing careers. This workshop provides tips and techniques to help you build an awesome personal brand.
Blog
2019 Content Marketing Strategy [Brand Builders Edition]
In this month’s Brand Builders lunch, we had an intimate group of content marketers: Christine of Talkwalker, Gerry of Bridge Alliance and Joe, author of Asian Growth Stories. The conversation builds on a common challenge of coming up with content for different audiences. The group also shares what [...]
Tips for Writing Effective LinkedIn Outreach Messages
https://www.youtube.com/watch?v=q1WvSBskIS0 I recently finished a social selling workshop. One of the participants asked me how to reach out to more prospects. Conversion rate is really low. Essentially, people aren't responding to his outreach messages. So I said, “Okay, are [...]
Choosing The Right Business Partner In Asia
Challenge: How to pick the right partner Doyle: I’d say take your time. Have in mind what you’re looking for. Also, bear in mind that it may take a long time. Joe: Partners are a big part of my company’s [...]
Testimonials
Joe is genuinely a great guy and he definitely knows marketing! You should go follow him, connect with him and read his content.
Danielle Uskovic, Head of Digital & Social at Lenovo Asia PacificJoe is very much in the know in Asia and well respected. I enjoyed his talk because he takes it to a real level – no fluff.
Christina Teo, Chief Community Builder at Startup Asia Women