Workshops
Content Marketing Workshop (For Fortune 1000 Brands)
The only content marketing workshop in Singapore conducted by an ex-Forbes contributor
Hubspot defines “social selling” as is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.
Personal branding is important when looking for a job, starting a business, or changing careers. This workshop provides tips and techniques to help you build an awesome personal brand.
Blog
Measuring Marketing ROI With The Brand Builders
Challenge #1: Moving from "content" to "content marketing." Stakeholders and current (inherited) teams don’t understand the difference between content and content marketing. Solution #1: "When you’re starting everything from scratch and need to tie things together in order to explain [...]
How To Measure Your Content Marketing The Pirate Way [AAR Content Analysis Framework]
You’ve got a whole bunch of awesome content. People are commenting and liking your posts in hordes. You’ve figured that using cute cats in anything you write is well received. You start to wonder what your life would have been [...]
Financial Services Content Marketing: How FRANK By OCBC Captured 50% Of Singapore’s Youths
Imagines this: you’re a content marketer in a traditional industry, confined by regulations and countless red tape. You don’t stand a chance of creating content so engaging, so practical that it helps to capture your target market. Especially if your [...]
Testimonials
Joe is genuinely a great guy and he definitely knows marketing! You should go follow him, connect with him and read his content.
Danielle Uskovic, Head of Digital & Social at Lenovo Asia PacificJoe is very much in the know in Asia and well respected. I enjoyed his talk because he takes it to a real level – no fluff.
Christina Teo, Chief Community Builder at Startup Asia Women