Joe Escobedo

Ex-Autodesk Digital Marketer On The Most Effective B2B Channels

“What’s the difference between B2C and B2B marketing?” That was a burning question from my university students.  So instead of me regurgitating my point of view, I asked Rashmi Anand, ex-Regional Digital Marketing Manager at Autodesk to not only get her thoughts but also share some practical B2C and B2B marketing tips.  1. JOE: What …

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PropertyGuru Content Marketer On B2C & B2B Digital Marketing Strategies In Asia

Are B2B and B2C strategies like apples and oranges? Or…. Are they both different kinds of apples?  And if so, how can marketers and business leaders use pieces from each to create a tasty dish? Heck if I know! That’s why I asked Sushmita Mohapatra, Regional Content Marketing Lead (Consumer Marketing) at PropertyGuru to get …

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Tips for Influencing and Building Internal Relationships [Brand Builders Edition]

Joining us at this instalment of the Brand Builders Lunch are James, Saida, Theresa, Diogo, Lance, Gerry and Joe. Common Challenge #1: Delivering by influencing, without having authority James: <<Cited example of Lego, with its CEO being only 33 years old and in 10 years, turned the brand around>> Joe: It’s really interesting how they …

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