Challenge #1: Moving from "content" to "content marketing." Stakeholders and current (inherited) teams don’t understand the difference between content and content marketing. Solution #1: "When you’re starting everything from scratch and need to tie things together in order to explain it to the management," says Joshua Nathan, Head Of Marketing at [...]

You’ve got a whole bunch of awesome content. People are commenting and liking your posts in hordes. You’ve figured that using cute cats in anything you write is well received. You start to wonder what your life would have been if you were a cat instead. Oh, distractions! You snap [...]

Imagines this: you’re a content marketer in a traditional industry, confined by regulations and countless red tape. You don’t stand a chance of creating content so engaging, so practical that it helps to capture your target market. Especially if your target market is young, digitally savvy consumers. That’d be impossible, [...]

Enjoy spending time on social media and want to achieve greater sales success? If so, social selling may be right for you (or your team.) What exactly is social selling? It's defined as the process of developing relationships as part of the sales process. Nowadays your potential clients are spoiled for choices [...]

"I'd love to produce more videos but it's too pricey." Sound familiar? I hear that from a lot of clients and executives. What other challenges do marketers have regarding video marketing? And more importantly, how do they overcome those obstacles to produce effective and emotional video content? To answer those [...]