14 12, 2018

Measuring Marketing ROI With The Brand Builders

2018-12-14T08:47:27+00:00

Challenge #1: Moving from "content" to "content marketing." Stakeholders and current (inherited) teams don’t understand the difference between content and content marketing. Solution #1: "When you’re starting everything from scratch and need to tie things together in order to explain it to the management," says Joshua Nathan, Head Of Marketing at [...]

Measuring Marketing ROI With The Brand Builders2018-12-14T08:47:27+00:00
29 08, 2018

How To Measure Your Content Marketing The Pirate Way [AAR Content Analysis Framework]

2018-08-29T02:44:48+00:00

You’ve got a whole bunch of awesome content. People are commenting and liking your posts in hordes. You’ve figured that using cute cats in anything you write is well received. You start to wonder what your life would have been if you were a cat instead. Oh, distractions! You snap [...]

How To Measure Your Content Marketing The Pirate Way [AAR Content Analysis Framework]2018-08-29T02:44:48+00:00
10 08, 2018

Financial Services Content Marketing: How FRANK By OCBC Captured 50% Of Singapore’s Youths

2018-08-10T03:18:20+00:00

Imagines this: you’re a content marketer in a traditional industry, confined by regulations and countless red tape. You don’t stand a chance of creating content so engaging, so practical that it helps to capture your target market. Especially if your target market is young, digitally savvy consumers. That’d be impossible, [...]

Financial Services Content Marketing: How FRANK By OCBC Captured 50% Of Singapore’s Youths2018-08-10T03:18:20+00:00
25 07, 2018

How To Generate $25k – $50k With Social Selling

2018-07-30T08:02:45+00:00

Enjoy spending time on social media and want to achieve greater sales success? If so, social selling may be right for you (or your team.) What exactly is social selling? It's defined as the process of developing relationships as part of the sales process. Nowadays your potential clients are spoiled for choices [...]

How To Generate $25k – $50k With Social Selling2018-07-30T08:02:45+00:00
14 07, 2018

Video Marketing In Singapore: Lessons From Prudential & The Learning Lab

2018-07-21T16:19:56+00:00

"I'd love to produce more videos but it's too pricey." Sound familiar? I hear that from a lot of clients and executives. What other challenges do marketers have regarding video marketing? And more importantly, how do they overcome those obstacles to produce effective and emotional video content? To answer those [...]

Video Marketing In Singapore: Lessons From Prudential & The Learning Lab2018-07-21T16:19:56+00:00