Joe: You look after different regions and sub-regions in Asia. How do you prioritize them? What is your focus go and how do you determine that? Assaf: I’s one that involves collaboration with a bunch of smart people around the business looking at a number of different factors: Size Our ability to sell in different …
Alice Yu Yuebo shares how brands in China can actually win the “Chu Quan” marketing game and get out of the zone and bring wider influence to a wider audience. Agile Marketing In agile marketing, we use small experiments to constantly test the market, to hear from social and from the public space. To know …
Joe: What are some of the key learnings from being on social media for the past couple of years? Eric: Most importantly, we are still in a peopleโs game. A lot of times, people forget that in social media, the keyword is โsocialโ and social means people. A lot of times when business people, entrepreneurs …
Joe: How did you actually get started with your global marketing strategy? What were the things that you took into building it? Amelie: It really starts with the end goal in mind. Where do I want to be in a year or two or three? What is it that I want to be seen as, …
I interviewed Leslie Koh, an Associate Financial Services Manager at Prudential Assurance Company Singapore. He has a strong online presence that’s why I decided to interview to him. Here are some practical tips for content creation: ๐ญ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ฒ๐น๐ณ๐น๐ฒ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ฎ๐ ๐ด๐ถ๐๐ฒ๐ ๐๐ฎ๐น๐๐ฒ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ. Selfless content doesnโt include a sales pitch in it. …
How Financial Advisors Are Winning Clients Using Social Media Read More »
Joe: How would you describe what you do to a five year old? Denise: Itโs a little like painting a picture of your favourite story to your friends in school. You pick the best colours, think hard about the characters, places, and actions. Your friends will recognize it. Try your best to paint a picture …
Content Marketing For Law Firms (2020 Strategies) Read More »
Joe: How do I close in sales? What are your tips around that? Victor: I struggled deeply with this as well. It’s awkward going from, โLet me demo something toyou. Let me answer your questions about it.โ And then you make that transition. I realized that the transition from the initial call to the close …
โWhatโs the difference between B2C and B2B marketing?โ That was a burning question from my university students. So instead of me regurgitating my point of view, I asked Rashmi Anand, ex-Regional Digital Marketing Manager at Autodesk to not only get her thoughts but also share some practical B2C and B2B marketing tips. 1. JOE: What …
Ex-Autodesk Digital Marketer On The Most Effective B2B Channels Read More »
Are B2B and B2C strategies like apples and oranges? Orโฆ. Are they both different kinds of apples? And if so, how can marketers and business leaders use pieces from each to create a tasty dish? Heck if I know! Thatโs why I asked Sushmita Mohapatra, Regional Content Marketing Lead (Consumer Marketing) at PropertyGuru to get …
PropertyGuru Content Marketer On B2C & B2B Digital Marketing Strategies In Asia Read More »
Meet Seemaa Sadik – a talented young events producer with an infectious smile. Seemaa practically saved my career. When I started my business I had trouble getting clients. I was so disheartened that I was on the verge of giving up. Then something magical happened. Seemaa gave me a call after I had left a …
This Event Producer Shares What Makes A Memorable Speaker Read More »
