In this month’s Brand Builders lunch, we had an intimate group of content marketers: Christine of Talkwalker, Gerry of Bridge Alliance and Joe, author of Asian Growth Stories. The conversation builds on a common challenge of coming up with content for different audiences. The group also shares what they’ve each learnt in their experience on what makes content [...]

https://www.youtube.com/watch?v=q1WvSBskIS0   I recently finished a social selling workshop. One of the participants asked me how to reach out to more prospects. Conversion rate is really low. Essentially, people aren't responding to his outreach messages. So I said, “Okay, are you starting by adding value to the conversation first? Are [...]

Challenge: How to pick the right partner Doyle: I’d say take your time. Have in mind what you’re looking for. Also, bear in mind that it may take a long time. Joe: Partners are a big part of my company’s growth. I find it works better when partners are non-competitive. [...]

Challenge: Hiring! How to find the right people Joe: I have a bar to which people I’ve been working with uphold themselves to and it’s difficult to find people like that. Antoine: I try and have as many coffees as I can and while I do that, I keep in [...]

Challenge: Growing a business in the region Dave: We have tons of demand coming from markets like Vietnam, Indonesia, and Taiwan, but we don’t really know these markets. There’s the language barrier, also, we’re not sure how big that cultural gap is. Do we focus on localization? Or would it [...]