Challenge: How to pick the right partner Doyle: I’d say take your time. Have in mind what you’re looking for. Also, bear in mind that it may take a long time. Joe: Partners are a big part of my company’s growth. I find it works better when partners are non-competitive. [...]

Challenge: Hiring! How to find the right people Joe: I have a bar to which people I’ve been working with uphold themselves to and it’s difficult to find people like that. Antoine: I try and have as many coffees as I can and while I do that, I keep in [...]

Challenge: Growing a business in the region Dave: We have tons of demand coming from markets like Vietnam, Indonesia, and Taiwan, but we don’t really know these markets. There’s the language barrier, also, we’re not sure how big that cultural gap is. Do we focus on localization? Or would it [...]

An exclusive interview with Greg Ellevsen: International Marketing Consultant, publisher of The Brandthropologist website, and recent VP of Marketing and Communications for IBM Middle East and Africa. 1. What is the difference between integrated marketing communications and key account marketing? Greg: Key account marketing is a specific approach which enables [...]

Branded content continues to be all the rage among publishers and companies alike. So if you're looking for branded content examples for your 2019 planning, check out these 11 pieces from the Washington Post. 1. Optum: Working to end the epidemic Depicting the scope of our nation’s opioid problem and telling [...]