Common CRM Challenges & Solutions [Brand Builders Edition]

In the May edition of the Brand Builders lunch, we have Stanley Kan who runs 4 agencies, Joshua Poh of Parcel Perform, Sheena King of Canadian International School, Patricia Mulles of She Loves Data, Gerry of Bridge Alliance and Joe. Some topics talked about were scaling, content marketing vs performance marketing, dealing with the China …

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Content Marketing or Performance Marketing? [Brand Builders Edition]

In the May edition of the Brand Builders lunch, we have Stanley Kan who runs 4 agencies, Joshua Poh of Parcel Perform, Sheena King of Canadian International School, Patricia Mulles of She Loves Data, Gerry of Bridge Alliance and Joe. Some topics talked about were scaling, content marketing vs performance marketing, dealing with the China …

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2019 Content Marketing Strategy [Brand Builders Edition]

In this month’s Brand Builders lunch, we had an intimate group of content marketers: Christine of Talkwalker, Gerry of Bridge Alliance and Joe, author of Asian Growth Stories. The conversation builds on a common challenge of coming up with content for different audiences. The group also shares what they’ve each learnt in their experience on what makes content marketing tick. How To Create …

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Tips for Writing Effective LinkedIn Outreach Messages

  I recently finished a social selling workshop. One of the participants asked me how to reach out to more prospects. Conversion rate is really low. Essentially, people aren’t responding to his outreach messages. So I said, “Okay, are you starting by adding value to the conversation first? Are you sending some kind of resource, …

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Global Marketing Strategies & Tips With Ex-IBM CMO

An exclusive interview with Greg Ellevsen: International Marketing Consultant, publisher of The Brandthropologist website, and recent VP of Marketing and Communications for IBM Middle East and Africa. 1. What is the difference between integrated marketing communications and key account marketing? Greg: Key account marketing is a specific approach which enables us to craft a highly-customized …

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Branded Content Examples 2019 [Washington Post]

Branded content continues to be all the rage among publishers and companies alike. So if you’re looking for branded content examples for your 2019 planning, check out these 11 pieces from the Washington Post. 1. Optum: Working to end the epidemic Depicting the scope of our nation’s opioid problem and telling deeply personal stories, we interwove …

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