In the May edition of the Brand Builders lunch, we have Stanley Kan who runs 4 agencies, Joshua Poh of Parcel Perform, Sheena King of Canadian International School, Patricia Mulles of She Loves Data, Gerry of Bridge Alliance and Joe. Some topics talked about were scaling, content marketing vs performance marketing, dealing with the China …
Quick China Marketing Tips For Overseas Companies Read More »
In the May edition of the Brand Builders lunch, we have Stanley Kan who runs 4 agencies, Joshua Poh of Parcel Perform, Sheena King of Canadian International School, Patricia Mulles of She Loves Data, Gerry of Bridge Alliance and Joe. Some topics talked about were scaling, content marketing vs performance marketing, dealing with the China …
Common CRM Challenges & Solutions [Brand Builders Edition] Read More »
In the May edition of the Brand Builders lunch, we have Stanley Kan who runs 4 agencies, Joshua Poh of Parcel Perform, Sheena King of Canadian International School, Patricia Mulles of She Loves Data, Gerry of Bridge Alliance and Joe. Some topics talked about were scaling, content marketing vs performance marketing, dealing with the China …
Content Marketing or Performance Marketing? [Brand Builders Edition] Read More »
In this month’s Brand Builders lunch, we had an intimate group of content marketers: Christine of Talkwalker, Gerry of Bridge Alliance and Joe, author of Asian Growth Stories. The conversation builds on a common challenge of coming up with content for different audiences. The group also shares what they’ve each learnt in their experience on what makes content marketing tick. How To Create …
2019 Content Marketing Strategy [Brand Builders Edition] Read More »
I recently finished a social selling workshop. One of the participants asked me how to reach out to more prospects. Conversion rate is really low. Essentially, people aren’t responding to his outreach messages. So I said, “Okay, are you starting by adding value to the conversation first? Are you sending some kind of resource, …
Tips for Writing Effective LinkedIn Outreach Messages Read More »
Challenge: How to pick the right partner Doyle: I’d say take your time. Have in mind what you’re looking for. Also, bear in mind that it may take a long time. Joe: Partners are a big part of my company’s growth. I find it works better when partners are non-competitive. I partner with different tech …
Challenge: Hiring! How to find the right people Joe: I have a bar to which people I’ve been working with uphold themselves to and it’s difficult to find people like that. Antoine: I try and have as many coffees as I can and while I do that, I keep in mind the question, “will I …
Challenge: Growing a business in the region Dave: We have tons of demand coming from markets like Vietnam, Indonesia, and Taiwan, but we don’t really know these markets. There’s the language barrier, also, we’re not sure how big that cultural gap is. Do we focus on localization? Or would it be better to work through …
A Quick Guide To Expanding Your Business In Asia Read More »
An exclusive interview with Greg Ellevsen: International Marketing Consultant, publisher of The Brandthropologist website, and recent VP of Marketing and Communications for IBM Middle East and Africa. 1. What is the difference between integrated marketing communications and key account marketing? Greg: Key account marketing is a specific approach which enables us to craft a highly-customized …
Global Marketing Strategies & Tips With Ex-IBM CMO Read More »
Branded content continues to be all the rage among publishers and companies alike. So if you’re looking for branded content examples for your 2019 planning, check out these 11 pieces from the Washington Post. 1. Optum: Working to end the epidemic Depicting the scope of our nation’s opioid problem and telling deeply personal stories, we interwove …
