Tips for Influencing and Building Internal Relationships [Brand Builders Edition]

Joining us at this instalment of the Brand Builders Lunch are James, Saida, Theresa, Diogo, Lance, Gerry and Joe. Common Challenge #1: Delivering by influencing, without having authority James: <<Cited example of Lego, with its CEO being only 33 years old and in 10 years, turned the brand around>> Joe: It’s really interesting how they …

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Common CRM Challenges & Solutions [Brand Builders Edition]

In the May edition of the Brand Builders lunch, we have Stanley Kan who runs 4 agencies, Joshua Poh of Parcel Perform, Sheena King of Canadian International School, Patricia Mulles of She Loves Data, Gerry of Bridge Alliance and Joe. Some topics talked about were scaling, content marketing vs performance marketing, dealing with the China …

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Content Marketing or Performance Marketing? [Brand Builders Edition]

In the May edition of the Brand Builders lunch, we have Stanley Kan who runs 4 agencies, Joshua Poh of Parcel Perform, Sheena King of Canadian International School, Patricia Mulles of She Loves Data, Gerry of Bridge Alliance and Joe. Some topics talked about were scaling, content marketing vs performance marketing, dealing with the China …

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2019 Content Marketing Strategy [Brand Builders Edition]

In this month’s Brand Builders lunch, we had an intimate group of content marketers: Christine of Talkwalker, Gerry of Bridge Alliance and Joe, author of Asian Growth Stories. The conversation builds on a common challenge of coming up with content for different audiences. The group also shares what they’ve each learnt in their experience on what makes content marketing tick. How To Create …

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