15 04, 2019

2019 Content Marketing Strategy [Brand Builders Edition]

2019-04-16T03:49:59+00:00

In this month’s Brand Builders lunch, we had an intimate group of content marketers: Christine of Talkwalker, Gerry of Bridge Alliance and Joe, author of Asian Growth Stories. The conversation builds on a common challenge of coming up with content for different audiences. The group also shares what they’ve each learnt in their experience on what makes content [...]

2019 Content Marketing Strategy [Brand Builders Edition]2019-04-16T03:49:59+00:00
4 04, 2019

Tips for Writing Effective LinkedIn Outreach Messages

2019-04-05T06:03:28+00:00

https://www.youtube.com/watch?v=q1WvSBskIS0   I recently finished a social selling workshop. One of the participants asked me how to reach out to more prospects. Conversion rate is really low. Essentially, people aren't responding to his outreach messages. So I said, “Okay, are you starting by adding value to the conversation first? Are [...]

Tips for Writing Effective LinkedIn Outreach Messages2019-04-05T06:03:28+00:00
21 03, 2019

Choosing The Right Business Partner In Asia

2019-03-21T06:15:08+00:00

Challenge: How to pick the right partner Doyle: I’d say take your time. Have in mind what you’re looking for. Also, bear in mind that it may take a long time. Joe: Partners are a big part of my company’s growth. I find it works better when partners are non-competitive. [...]

Choosing The Right Business Partner In Asia2019-03-21T06:15:08+00:00
21 03, 2019

How To Recruit And Hire Talent In Asia

2019-03-21T06:14:54+00:00

Challenge: Hiring! How to find the right people Joe: I have a bar to which people I’ve been working with uphold themselves to and it’s difficult to find people like that. Antoine: I try and have as many coffees as I can and while I do that, I keep in [...]

How To Recruit And Hire Talent In Asia2019-03-21T06:14:54+00:00
19 03, 2019

A Quick Guide To Expanding Your Business In Asia

2019-03-21T02:54:23+00:00

Challenge: Growing a business in the region Dave: We have tons of demand coming from markets like Vietnam, Indonesia, and Taiwan, but we don’t really know these markets. There’s the language barrier, also, we’re not sure how big that cultural gap is. Do we focus on localization? Or would it [...]

A Quick Guide To Expanding Your Business In Asia2019-03-21T02:54:23+00:00