Global Marketing Strategies & Tips With Ex-IBM CMO

An exclusive interview with Greg Ellevsen: International Marketing Consultant, publisher of The Brandthropologist website, and recent VP of Marketing and Communications for IBM Middle East and Africa. 1. What is the difference between integrated marketing communications and key account marketing? Greg: Key account marketing is a specific approach which enables us to craft a highly-customized …

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Branded Content Examples 2019 [Washington Post]

Branded content continues to be all the rage among publishers and companies alike. So if you’re looking for branded content examples for your 2019 planning, check out these 11 pieces from the Washington Post. 1. Optum: Working to end the epidemic Depicting the scope of our nation’s opioid problem and telling deeply personal stories, we interwove …

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How To Measure Your Content Marketing The Pirate Way [AAR Content Analysis Framework]

You’ve got a whole bunch of awesome content. People are commenting and liking your posts in hordes. You’ve figured that using cute cats in anything you write is well received. You start to wonder what your life would have been if you were a cat instead. Oh, distractions! You snap back into thinking about great …

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Financial Services Content Marketing: How FRANK By OCBC Captured 50% Of Singapore’s Youths

Imagines this: you’re a content marketer in a traditional industry, confined by regulations and countless red tape. You don’t stand a chance of creating content so engaging, so practical that it helps to capture your target market. Especially if your target market is young, digitally savvy consumers. That’d be impossible, right?! Or is it? I …

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How To Generate $25k – $50k With Social Selling

Enjoy spending time on social media and want to achieve greater sales success? If so, social selling may be right for you (or your team.) What exactly is social selling? It’s defined as the process of developing relationships as part of the sales process. Nowadays your potential clients are spoiled for choices and perform in-depth research before …

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Video Marketing In Singapore: Lessons From Prudential & The Learning Lab

“I’d love to produce more videos but it’s too pricey.” Sound familiar? I hear that from a lot of clients and executives. What other challenges do marketers have regarding video marketing? And more importantly, how do they overcome those obstacles to produce effective and emotional video content? To answer those questions, I spoke with Harish Agarwal, …

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Experts Share 6 Ways to Elevate Your Customer Experience With Content Marketing

There is a lot of talk about how content marketing can improve: SEO Social media Lead generation Thought leadership However, content marketing can also have a positive effect on something more central to each individual customer. Their experience with your brand. We asked six experts for their opinion on the benefits of content marketing on …

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6 Ways To Connect With Industry Experts Through Content

Hard work always pays off, there’s no doubt about it. Yet, having connections can sometimes lead to the accomplishments of certain goals. The same logic can be applied to your company’s content marketing strategy. If you do not reinforce it by using an integrated approach and streamlining with influencer marketing, your content will be performing …

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How To Close High-ticket Deals From 5 Business Development Experts

One thing separates stagnant agencies from growing ones. It’s not how good your products or services are. It’s not how strong your brand is. So what is that one game-changing factor? Your business development team. I’ve come to this conclusion after over a decade in the agency world. So to run a successful content strategy …

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