Why Sustainable Brands Must Build True Content Power

With new technology opening up new media for consumer interaction, brands have a wider reach than ever before. Carving out a niche requires a content strategy that can communicate the brand’s vision and stay true to its values through a logical and emotional connection. Seth Godin said “Content marketing is the only marketing left”. But …

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How To Start A Successful Blog In 2018 (Tips From Tech Blogger Paul Mah)

Ever wondered how bloggers like Chiara Ferragni or Aimee Song attract so many devoted readers? While we may not have their looks, we believe with enough practice and the right skills, you too could build your own blogging empire. We spoke with Paul Mah, one of Asia’s most renowned tech bloggers to find out his …

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6 Marketing Strategies This SaaS Company Used to Get On 10,000 Websites in Under A Year

If you don’t know of Proof, chances are you’ve probably seen it. It’s the website notification that show how many people have recently bought and are currently shopping. In March 2017, Proof debuted. In less than 12 months, the company is used on over 10,000 websites. I spoke with the head of marketing at Proof, …

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Behind The Singapore Bitcoin PR Buzz: This PR Pro Shares 7 Things You Need To Know

26,500,000. That’s how many Google search results you’ll find for the keyword “blockchain.” With a topic that captures so much attention and raises such strong discourse, it’s worth speaking to folks on the frontlines to find out what it’s really like. Cue Soh Wan Wei, a public relations practitioner and the founder of IKIGUIDE: Singapore’s …

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How To Attract $4 Million In Client Revenue (Hint: Content Marketing)

Julia McCoy dropped out of college at 19. By 21, she started her own content creation agency. Now, five years later at 26 years old, McCoy’s agency, Express Writers, just broke $4 million in sales. All of McCoy’s new client acquisition is done through content marketing. That’s right: every paying client behind that $4 million …

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