What happens when you unite four of Asia’s “Marketing Trailblazers”? Salesforce posed that question as part of their roundtable discussion with some of the brightest minds in Southeast Asia including: “Agile” Avis Easteal, Regional Head of Consumer at Luxasia Caitlin “The Catalyst” Nguyen, Global Marketing: Digital Transformation & Innovation at Fonterra “Dr. Data” Nicco Tan, …
4 Steps To Become A Marketing Trailblazer In Asia Read More »
With new technology opening up new media for consumer interaction, brands have a wider reach than ever before. Carving out a niche requires a content strategy that can communicate the brand’s vision and stay true to its values through a logical and emotional connection. Seth Godin said “Content marketing is the only marketing left”. But …
Why Sustainable Brands Must Build True Content Power Read More »
Ever wondered how bloggers like Chiara Ferragni or Aimee Song attract so many devoted readers? While we may not have their looks, we believe with enough practice and the right skills, you too could build your own blogging empire. We spoke with Paul Mah, one of Asia’s most renowned tech bloggers to find out his …
How To Start A Successful Blog In 2018 (Tips From Tech Blogger Paul Mah) Read More »
If you don’t know of Proof, chances are you’ve probably seen it. It’s the website notification that show how many people have recently bought and are currently shopping. In March 2017, Proof debuted. In less than 12 months, the company is used on over 10,000 websites. I spoke with the head of marketing at Proof, …
6 Marketing Strategies This SaaS Company Used to Get On 10,000 Websites in Under A Year Read More »
Running a digital marketing agency can be both exciting and exasperating at the same time. Sometimes despite all your hard work to seal the deal, they suddenly pull out before your agency is able to fulfil the contract. Why does this happen? Does your agency know why you were dropped by a client? Here are …
6 Reasons Why Clients Dropped Your Digital Marketing Agency Read More »
26,500,000. That’s how many Google search results you’ll find for the keyword “blockchain.” With a topic that captures so much attention and raises such strong discourse, it’s worth speaking to folks on the frontlines to find out what it’s really like. Cue Soh Wan Wei, a public relations practitioner and the founder of IKIGUIDE: Singapore’s …
Behind The Singapore Bitcoin PR Buzz: This PR Pro Shares 7 Things You Need To Know Read More »
Julia McCoy dropped out of college at 19. By 21, she started her own content creation agency. Now, five years later at 26 years old, McCoy’s agency, Express Writers, just broke $4 million in sales. All of McCoy’s new client acquisition is done through content marketing. That’s right: every paying client behind that $4 million …
How To Attract $4 Million In Client Revenue (Hint: Content Marketing) Read More »
