I interviewed Leslie Koh, an Associate Financial Services Manager at Prudential Assurance Company Singapore.
He has a strong online presence that’s why I decided to interview to him.
Here are some practical tips for content creation:
๐ญ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ฒ๐น๐ณ๐น๐ฒ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ฎ๐ ๐ด๐ถ๐๐ฒ๐ ๐๐ฎ๐น๐๐ฒ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ.
Selfless content doesnโt include a sales pitch in it.
No matter how good a content is, if you are trying to sell something, it becomes tainted.
Sharing your values to your audience is a great way to create selfless content.
When others see that you share the same values, it can resonate you better and thatโs how you build your online credibility.
๐ฎ. ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฐ๐ผ๐บ๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ ๐๐ต๐ฎ๐ ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ต๐ฎ๐๐ฒ.
Identify the common questions from your clients and prospects.
Find out the questions that your audience are asking on Facebook groups.
Create content out of these questions.
It adds value by helping them learn something new or understand things they didnโt understand before.
It gives you more credibility too.
๐ฏ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐๐น๐.
Creating content is a long game strategy. It is different from closing in sales.
It doesnโt matter if you donโt get a lot of engagement for every post.
Create content consistently no matter how many likes, shares, or comments you get.
What matters is that you are creating valuable content on a regular basis and you are also understanding how people consume your content.
It doesn’t mean if people don’t like, share, or comment your content, they donโt consume your content.
Most of the time, people come to me and say that I have great content and they thank me for it.
This makes more sense than getting a lot of engagement for content thatโs not valuable to your audience.
You should appreciate the people who engage with you and build relationships out of it.
Want to learn more tips on building your online presence? Watch the full interview with Leslie Koh.