Personal Branding Workshop For Career Success

Benefits of personal branding:

  • Build your credibility as an industry expert online.
  • Get employers to come to you! Receive the best job offers.
  • Ditch the press release! Get your story told in the media.

Key takeaways:

  • Identify and articulate what differentiates you from others in your field
  • Understand your unique strengths and brand keywords
  • Build an impactful online presence
  • Promote your brand to potential clients, investors and employers
  • Create and communicate your brand mission
  • Learn effective online networking techniques (even if you’re an introvert)

Who should attend

  • Founders and entrepreneurs looking to build their personal & corporate brand
  • Mid-level managers looking to make a career transition

About the trainer:

Known as the “Brand Builder” and awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress, Joe has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for everyone from startups to Fortune 500 firms. He is a former contributor for both Forbes and the HuffPost, as well as an award-winning speaker.


  • “Very practical tips and tricks on using social media and the internet to better manage one’s own branding.”

– Bryan Ho, founder of YIllustrations

  • “Concrete advice, fun tone, professional attitude and very down to earth.”

– Marie Nadal Sharma, digital marketing consultant at Them You And Me

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Top personal branding FAQs:

1. What is personal branding?

A common definition of personal branding is the “practice of people marketing themselves and their careers as brands.”

A strong personal brand usually equates to a strong online presence. It tells the world your story – who you are, what you do, and what you stand for.

2. How can I brand myself? 

The first step to build yourself to take is to Google your name. What comes up? Your online presence is the first step to even assess the basis of your personal brand. According to a CareerBuilder survey, 60% of employers use social media to research job candidates.

And if you can’t be found online? Basically, you are invisible to a recruiter. You are a ghost, and few want to hire a ghost. I suggest coming up with a “super hero name” – or what you want to be known as, to anchor your brand on. This is more than just a nickname though. For example, mine is the “The Brand Builder” and CEOs have referred to me by that.

Next, simplify it into two or three words. I’ve seen too many people write this convoluted, unpronounceable, words that no one is going to remember because it is too long or too complicated. Keep it short, keep it sweet.

It is important to identify your audience or “who will hire you?” Is it the head of HR, the marketing director, the CEO of a startup or the internal influencer that will get you hired? Identify where they are online and offline. Are they attending industry tradeshows or going to private networking events? That essentially gives you an idea of where you need to be, what your messaging need to be.

3. How can personal branding help during a job search? 

You are fighting it out in one of the most highly competitive markets. How are you going to stand out from your competitors? It’s your personal brand. Personal branding is to help you get found. The power of personal branding is having opportunities come to you, rather than you having to go out and reach out to people.

Showcase the best of yourself to make that good first impression.